E-Commerce app (PixyShop)

My Role
UI Design, UX Design, UX Research, Prototyping.
Project Overview
Pixyshop (B2B) is a methodology of modern business, which addresses the need of business organisations, vendors and customers to reduce cost and improve the quality of goods and services while increasing the speed of delivery.

FEATURES
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Non-Cash Payment - Pixyshop enables the use of credit cards, debit cards, smart cards, electronic fund transfer via banks website and other modes of electronics payment.

24/7 Service availability - pixyshop automates the business of enterprises and the way they provide services to their customers. it is available anytime, anywhere.

Improved sales - using pixyshop, order for products can be generated anytime, anywhere without any human intervention. it gives a big boost to existing sales volumes.

Support - Pixyshop provides various ways to provide pre-sales ans post-sales assistance to provide better services to customers.

Communication Improvement.
Inventory Management.
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HOME PAGE EXPERIMENT - Had to pay special attention to the homepage because that is what users see first and it is the most important one among the touchpoints. i had to find out what they wanted to see there and consider the most important elements in an e-commerce UX setting. Since we had a tight schedule, we had to find a UX Research method that makes creating and testing the iteration really fast.

THE CONVENIENCE FACTOR - The younger segment of our target audience found browsing item photos in online stores very time consuming.
The Challenges
HOME PAGE EXPERIMENT SOLUTION - Before starting to work on the homepage of the prototype, we carried out a quick card sorting test to discover user's mental models of landing on an e-commerce site. We created some cards of possible homepage elements and asked people to group and organize them in an order that made the most sense for them.

THE CONVENIENCE FACTOR SOLUTION - We wanted to show all the pictures of an item right from the list. I implemented a quick view solution in the prototype, a simple carousel that can be used to check all the photos of an item.
The Solution
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